Definitions for marketing strategy
mar·ket·ing strat·e·gy

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1. Marketing strategy

   Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales and achieve sustainable competitive advantage within its corresponding market.Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).

WikidataRate this definition:0.0 / 0 votes

1. Marketing strategy

   Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

How to pronounce marketing strategy?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say marketing strategy in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of marketing strategy in Chaldean Numerology is: 5

2. Pythagorean Numerology

   The numerical value of marketing strategy in Pythagorean Numerology is: 6

Examples of marketing strategy in a Sentence

1. Viktor Nikolov:

   We’ll need to pivot our marketing strategy and our website strategy, we’d also move a lot of our focus onto social media.

2. Robin Lewis:

   It’s an incredibly intelligent marketing strategy, the strength of that promotion—I mean millions of people logging on at once to buy pasta that’s available everywhere? Pretty genius.

3. Jennifer Harris:

   It’s a two-part marketing strategy : companies convince the kids to pester their parents for the products, and then give the parents information to make them think that it’s ok to give in to their kids on this one.

4. Robin Lewis:

   Luxury Brands build in scarcity into their marketing strategy which means they are always trying to build this mystique around certain items.

5. Liz Brent:

   We have a reason for everything we do, we believe houses should go on the market Thursday as part of a five-day marketing strategy.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Marketing_Strategy
2. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=marketing strategy