Definitions for marketing research
mar·keting re·search

Princeton's WordNetRate this definition:0.0 / 0 votes

1. marketing research, market researchnoun

   research that gathers and analyzes information about the moving of good or services from producer to consumer

WiktionaryRate this definition:0.0 / 0 votes

1. marketing researchnoun

   market research

WikipediaRate this definition:0.0 / 0 votes

1. Marketing research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them.Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally.The field of marketing research is much older than that of market research. Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research. Further confusion exists because of major companies with expertise and practices in both areas.

FreebaseRate this definition:0.0 / 0 votes

1. Marketing research

   Marketing research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes. Marketing research is often partitioned into two sets of categorical pairs, either by target market:

Matched Categories

1. • Research

How to pronounce marketing research?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say marketing research in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of marketing research in Chaldean Numerology is: 8

2. Pythagorean Numerology

   The numerical value of marketing research in Pythagorean Numerology is: 4

Examples of marketing research in a Sentence

1. Eric Schiffer:

   Fiorina used Sherlock Holmes-like tech marketing research at HP, this ear-to-the-ground excising of consumer talking points helps connect her with voters by feeding them what they want, but her reputation as CEO was a disaster – and this will shove her over the Republican plank.