What does marketing research mean?
Definitions for marketing research
mar·keting re·search
This dictionary definitions page includes all the possible meanings, example usage and translations of the word marketing research.
Princeton's WordNet
marketing research, market researchnoun
research that gathers and analyzes information about the moving of good or services from producer to consumer
Wiktionary
marketing researchnoun
market research
Wikipedia
Marketing research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them.Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally.The field of marketing research is much older than that of market research. Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research. Further confusion exists because of major companies with expertise and practices in both areas.
ChatGPT
marketing research
Marketing research is a systematic process of gathering, analyzing, and interpreting data and information related to certain aspects of marketing. It involves studying market trends, consumer behavior, brand positioning, and competitive dynamics to assist in making informed decisions on product development, pricing, promotion, distribution and other marketing strategies. This research helps businesses understand their target audience, measure the effectiveness of marketing tactics, identify market opportunities, and ultimately improve overall business performance.
Wikidata
Marketing research
Marketing research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes. Marketing research is often partitioned into two sets of categorical pairs, either by target market:
Matched Categories
Numerology
Chaldean Numerology
The numerical value of marketing research in Chaldean Numerology is: 8
Pythagorean Numerology
The numerical value of marketing research in Pythagorean Numerology is: 4
Examples of marketing research in a Sentence
Fiorina used Sherlock Holmes-like tech marketing research at HP, this ear-to-the-ground excising of consumer talking points helps connect her with voters by feeding them what they want, but her reputation as CEO was a disaster – and this will shove her over the Republican plank.
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"marketing research." Definitions.net. STANDS4 LLC, 2024. Web. 25 Apr. 2024. <https://www.definitions.net/definition/marketing+research>.
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