What does unique selling proposition mean?

Definitions for unique selling proposition
unique sell·ing propo·si·tion

Here are all the possible meanings and translations of the word unique selling proposition.

Freebase

  1. Unique selling proposition

    The unique selling proposition, or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been used to describe one's "personal brand" in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

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Numerology

  1. Chaldean Numerology

    The numerical value of unique selling proposition in Chaldean Numerology is: 1

  2. Pythagorean Numerology

    The numerical value of unique selling proposition in Pythagorean Numerology is: 7

Examples of unique selling proposition in a Sentence

  1. Mark Brown:

    The problem you have is that a2 goes from this unique selling proposition to a 'me too' brand, i'm... concerned about a continuance of the same rapid growth we've had and clearly, then, what you pay for that because the stock is enormously expensive.

Images & Illustrations of unique selling proposition

  1. unique selling propositionunique selling propositionunique selling propositionunique selling propositionunique selling proposition

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