What does social presence theory mean?

Definitions for social presence theory
so·cial pres·ence the·o·ry

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Wikipedia

  1. Social presence theory

    Social Presence Theory was developed by social psychologists John Short, Ederyn Williams, and Bruce Christie, co-authors of the 1976 book The Social Psychology of Telecommunications, where they defined Social Presence Theory as the ability communication media have to transmit social cues. The theory arose from noticing the differences in apparent physical proximity inherent in using various communications media.Lombard and Ditton, in 1997, interpreted Social Presence Theory as a multi-dimensional and flexible concept that classifies media according to how well they convey intimacy and warmth between users, and by their ability to help form personal relationships. Social presence consists of psychological processes such as social orientation, identifying motivations, group think, and of what inspires the feeling of being together, even through a screen. The theory explains primitive responses to social cues. In a study conducted by Baozhou, Weiguo, and Zhou, published in 2015, social presence builds trust between individuals, which is crucial to our interactions in person or online.

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Numerology

  1. Chaldean Numerology

    The numerical value of social presence theory in Chaldean Numerology is: 6

  2. Pythagorean Numerology

    The numerical value of social presence theory in Pythagorean Numerology is: 1


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"social presence theory." Definitions.net. STANDS4 LLC, 2024. Web. 3 May 2024. <https://www.definitions.net/definition/social+presence+theory>.

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