What does narrowcasting mean?
Definitions for narrowcasting
nar·row·cast·ing
This dictionary definitions page includes all the possible meanings, example usage and translations of the word narrowcasting.
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Wikipedia
Narrowcasting
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.The term narrowcasting can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source.
Wikidata
Narrowcasting
Narrowcasting has traditionally been understood as the dissemination of information to a narrow audience, not to the general public. Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. Narrowcasting is based on the postmodern idea that mass audiences do not exist. While the first uses of the term appeared within the context of subscription radio programs in the late 1940s, the term first entered the common lexicon due to computer scientist and public broadcasting advocate J. C. R. Licklider, who in a 1967 report envisioned "a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to coin the term "narrowcasting," using it to emphasize the rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.' " The term "narrowcasting" can also apply to the spread of information to an audience which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source.
Numerology
Chaldean Numerology
The numerical value of narrowcasting in Chaldean Numerology is: 7
Pythagorean Numerology
The numerical value of narrowcasting in Pythagorean Numerology is: 9
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"narrowcasting." Definitions.net. STANDS4 LLC, 2024. Web. 26 Apr. 2024. <https://www.definitions.net/definition/narrowcasting>.
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