What does influencer marketing mean?

Definitions for influencer marketing
in·flu·encer mar·ket·ing

This dictionary definitions page includes all the possible meanings, example usage and translations of the word influencer marketing.

Wiktionary

  1. influencer marketingnoun

    A form of marketing in which focus is placed on influencersindividuals that have influence over potential buyersrather than the target market as a whole.

Wikipedia

  1. Influencer marketing

    Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.

Wikidata

  1. Influencer marketing

    Influencer marketing, is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain or may be so-called value-added influencers. The first approach to that theory comes from a communication's classic "The people´s choice", a Lazerfeld and Katz 1940 study on political communication that was also known as Multistep flow model, that claims that the majority of people are influenced by secondhand information and opinion leaders.

Editors Contribution

  1. influencer marketingnoun

    Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field


    Submitted by Soulwriter on October 12, 2021  

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Numerology

  1. Chaldean Numerology

    The numerical value of influencer marketing in Chaldean Numerology is: 7

  2. Pythagorean Numerology

    The numerical value of influencer marketing in Pythagorean Numerology is: 7


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"influencer marketing." Definitions.net. STANDS4 LLC, 2024. Web. 20 Apr. 2024. <https://www.definitions.net/definition/influencer+marketing>.

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