Definitions for hammocking
ham·mock·ing

WiktionaryRate this definition:0.0 / 0 votes

1. hammockingnoun

   Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.

WikipediaRate this definition:0.0 / 0 votes

1. Hammocking

   Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them. Used especially for new shows, Hammocking is limited to prime time, where "appointment television" is strong. The main theory in play is that audiences are less likely to change channels for a single time slot. Presupposing that there are three available time slots, the weakest show would, under a hammocking strategy, be placed in the middle slot so that its lead-in, the show that airs before it, is a series popular enough to create a coattail effect when a viewer leaves the television on the same station; to keep people watching, another popular series is positioned in the lead-out slot after the weak show, so the viewer has reduced incentive to change the channel. These strategies depend on the general phenomenon of audience flow. The strength of the final program then presumably leads into the late local news, followed by late night programming, with the hope the channel remains unchanged after bedtime to allow a network affiliate television station to have strong ratings for its morning newscast leading into the network's morning show. This creates a halo effect with the schedule in general to build network and affiliate station loyalty with a viewer. Public broadcasting also uses this as a way to promote serious but valuable content. Hammocking may lead to situations where even if programs remain weak, audience rating will be high. However, there is a risk. If the middle show is too weak, the audience could change the channel altogether even if they “would have stayed if the two popular programs had formed a block.”Hammocking has been fairly reliable over the years. It was largely discovered by accident in the late 1950s: Michael Dann is credited with developing the concept after December Bride, thought to be a major hit at the time, under-performed when it lost its lead-in, I Love Lucy.Trying to hammock programs that have little in common with each other can have unusual consequences: TNBC, a block of programming NBC carried during the 1990s that had been aimed at teenagers, had a lead-in from Weekend Today, a news program targeting those teens' parents. By the end of TNBC's run, after the block's teen viewership had declined, the average age of those recognized by the Nielsens as watching TNBC was 41 years old, driven mainly by the lead-in from Weekend Today.British network ITV used a hammocking strategy for its game show event series Red or Black?, under which each episode in its first season consisted of a pre-recorded segment and a live final round, with a second program (such as The X Factor) aired in between. The British comedy Britain's Got the Pop Factor... and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice used hammocking for comedic effect in support of its satire of reality talent competition shows, with its two parts (which depict the final performance and results shows of a singing competition) being hammocked on its Channel 4 premiere by a documentary on the special's creator Peter Kay.In some cases, the middle show becomes a hit. NBC used this strategy for years with its Must See TV Thursday night schedule, where the strong series on the night, Friends, Seinfeld, Frasier, Will & Grace and ER, provided two half-hour hammock spots in the night where newer sitcoms were positioned in order to provide strength throughout the night and build the network's bench on other nights if they proved successful. Many of the programs were critically derided for poor writing and acting and "floating by" on the ratings of other shows (The Single Guy and Union Square being the most prominent and higher-rated examples). So dominant was Must See TV, that a common industry joke of that era was the comparison of the hammocked shows to NBC instead placing a test pattern in the half-hour between the end of one top-of-the-hour show and the start of the other, and garnering equivalent ratings for much less effort and cost.The WB had a similar experiment with an hour of hammocking on Mondays after 7th Heaven and before the local news or off net syndicated programming. Examples of 7th Heaven/local program hammocking include Savannah, Buffy the Vampire Slayer (until it was moved out of the hammock spot in 1998), Three, Kelly Kelly, Alright Already, Hyperion Bay, Rescue 77, Safe Harbor, the second season of Zoe, Brutally Normal, Roswell (until its move to UPN), Angel (until it was moved out of the hammock spot in 2002), Just Legal, Related and Runaway. The sole exception is Everwood, because the show draws much more of an audience with 7th Heaven than the h

WikidataRate this definition:0.0 / 0 votes

1. Hammocking

   Hammocking is a technique used in Broadcast programming whereby an unpopular television programme is scheduled between two popular ones in the hope that viewers will watch it. Public broadcasting use this as a way of promoting serious but valuable content. A strong show, followed by a weak show which then is followed by a strong show. This is especially used for new shows. Hammocking may lead to situations where even if programs remain weak, audience rating will be high. The main theory in play is that audiences are less likely to change channels for a single time slot. However, there is a risk. If the middle show is weak, the audience could change the channel altogether even if they “would have stayed if the two popular programs had formed a block.” Hammocking has been fairly reliable over the years. In some cases, the middle show becomes a hit. When the new show becomes just as popular, it has caught on. Also related is the concept of Tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them. One example is from the 2003-2004 season. Donald Trump’s new show, The Apprentice, was placed in between Friends and ER on NBC’s dominant Thursday night line up. “Much was made of the ratings for The Apprentice, but in truth, even in its protected spot, it lost almost 4 points compared with the Friends lead-in and 2 points compared with ER. Moreover, when moved to the unprotected Wednesday night slot, it dropped into the bottom third of the ratings.”

Editors ContributionRate this definition:0.0 / 0 votes

1. hammocking

   The twisting of the pelvis in sling seating(hammocks, fabric wheelchair seats, etc.) The pubic symphysis is pulled apart slightly and the sacro-iliac joint is compressed--causing muscle spasm and pain.

   
   

   Submitted by anonymous on June 4, 2018  

How to pronounce hammocking?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say hammocking in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of hammocking in Chaldean Numerology is: 8

2. Pythagorean Numerology

   The numerical value of hammocking in Pythagorean Numerology is: 4

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Hammocking
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Hammocking
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=hammocking