Definitions for greenwashing
green·wash·ing

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1. Greenwashing

   Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers.An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashing have contributed to the term's increasing use.Many corporations use greenwashing to improve public perception of their brands. Complex corporate structures can further obscure the big picture. Critics of the practice suggest the rise of greenwashing, paired with ineffective regulation, contributes to consumer skepticism of all green claims and diminishes the power of the consumer to drive companies toward greener manufacturing processes and business operations.Greenwashing has increased in recent years to meet consumer demand for environmentally-friendly goods and services. New regulations, laws, and guidelines by organizations such as the Committee of Advertising Practice mean to discourage companies from using greenwashing to deceive consumers.

WikidataRate this definition:0.0 / 0 votes

1. Greenwashing

   Greenwashing, or "green sheen," is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims.

How to pronounce greenwashing?

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How to say greenwashing in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of greenwashing in Chaldean Numerology is: 8

2. Pythagorean Numerology

   The numerical value of greenwashing in Pythagorean Numerology is: 4

Examples of greenwashing in a Sentence

1. Ben Cushing:

   If you just have a bunch of sustainability officers who are kind of shoved off to the side and are effectively there to help with greenwashing, that’s not going to really change the results very much.

2. Deutsche Bank:

   The measures taken by the public prosecutor's office are directed against unknown persons in connection with greenwashing allegations made against DWS, in response, DWS has stated that it has cooperated continuously and comprehensively with all relevant regulators and authorities in the past and will continue to do so in the future.

3. Francis Condon:

   We don't want to be accused of greenwashing or falling for it.

4. Steven Maijoor:

   The lack of clarity on the methodologies underpinning those scoring mechanisms and their diversity does not contribute to enabling investors to effectively compare investments which are marketed as sustainable, thus contributing to the risk of greenwashing, personally I believe that, where ESG ratings are used for investment purposes, ESG rating agencies should be regulated and supervised appropriately by public sector authorities.

5. Murray Worthy:

   The presence of hundreds of those being paid to push the toxic interests of polluting fossil fuel companies, will only increase the skepticism of climate activists who see these talks as more evidence of global leaders' dithering and delaying, the scale of the challenge ahead means there is no time for us to be diverted by greenwashing or meaningless corporate promises not matched by delivery. It's time for politicians to show they are serious about ending the influence of big polluters over political decision-making and commit to a future where expert and activist voices are given center stage.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Greenwashing
2. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=greenwashing