What does gimmick mean?

Definitions for gimmick
ˈgɪm ɪkgim·mick

This dictionary definitions page includes all the possible meanings, example usage and translations of the word gimmick.

Princeton's WordNet

  1. catch, gimmicknoun

    a drawback or difficulty that is not readily evident

    "it sounds good but what's the catch?"

  2. doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widgetnoun

    something unspecified whose name is either forgotten or not known

    "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"

  3. device, gimmick, twistnoun

    any clever maneuver

    "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"


  1. gimmicknoun

    A trick or device used to reach some end.

    The box had a gimmick to make the coin appear to vanish.

  2. gimmicknoun

    A clever ploy or strategy.

    The contest was a gimmick to get people to sign up for their mailing list.

  3. gimmickverb

    To rig or set up with a trick or device.

    The magician's box was gimmicked with a wire that made it appear to open on its own.


  1. Gimmick

    A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious.


  1. gimmick

    A gimmick is a strategy, device, or novelty designed to attract attention or increase appeal, often used in marketing, promotions, or the entertainment industry. It may also refer to a trick or unusual feature intended to make something appear more interesting, unique or innovative.


  1. Gimmick

    In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked". Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.

Suggested Resources

  1. gimmick

    Song lyrics by gimmick -- Explore a large variety of song lyrics performed by gimmick on the Lyrics.com website.

Matched Categories

How to pronounce gimmick?

How to say gimmick in sign language?


  1. Chaldean Numerology

    The numerical value of gimmick in Chaldean Numerology is: 9

  2. Pythagorean Numerology

    The numerical value of gimmick in Pythagorean Numerology is: 2

Examples of gimmick in a Sentence

  1. Dimitrios Fragiskatos:

    I think for( Pak and Kuder), having read Greg Pak and Aaron Kuder works prior, it never seems like a gimmick. It’s very much them wanting to tell a fresh new story. After 5,000 issues, it's hard to keep [ stories ] fresh.

  2. Steven Rosenthal:

    There will be a lot of rough edges, which advisers and taxpayers will exploit, the COGS loophole for BEAT is a straightforward gimmick, but I am unsure how or whether the IRS will stop it.

  3. Al Jean:

    We did a 3D animated Homer years ago, people loved that, was that a gimmick? I guess, but it was great, we're confident of our success, we're not trying to stay on the air by doing things we don't believe in.

  4. Jason Baker:

    Coating dogs with chemical dyes is stressful and can even cause allergic reactions on their skin, nose, and eyes, pETA urges travelers to stay away from any business that exploits animals for a money-grabbing gimmick.

  5. Dave Arnold:

    Our cocktail techniques are not gimmick-driven or presentation-driven, everything we do is driven by a desire to make a better and/or different kind of drink.

Popularity rank by frequency of use


Translations for gimmick

From our Multilingual Translation Dictionary

Get even more translations for gimmick »


Find a translation for the gimmick definition in other languages:

Select another language:

  • - Select -
  • 简体中文 (Chinese - Simplified)
  • 繁體中文 (Chinese - Traditional)
  • Español (Spanish)
  • Esperanto (Esperanto)
  • 日本語 (Japanese)
  • Português (Portuguese)
  • Deutsch (German)
  • العربية (Arabic)
  • Français (French)
  • Русский (Russian)
  • ಕನ್ನಡ (Kannada)
  • 한국어 (Korean)
  • עברית (Hebrew)
  • Gaeilge (Irish)
  • Українська (Ukrainian)
  • اردو (Urdu)
  • Magyar (Hungarian)
  • मानक हिन्दी (Hindi)
  • Indonesia (Indonesian)
  • Italiano (Italian)
  • தமிழ் (Tamil)
  • Türkçe (Turkish)
  • తెలుగు (Telugu)
  • ภาษาไทย (Thai)
  • Tiếng Việt (Vietnamese)
  • Čeština (Czech)
  • Polski (Polish)
  • Bahasa Indonesia (Indonesian)
  • Românește (Romanian)
  • Nederlands (Dutch)
  • Ελληνικά (Greek)
  • Latinum (Latin)
  • Svenska (Swedish)
  • Dansk (Danish)
  • Suomi (Finnish)
  • فارسی (Persian)
  • ייִדיש (Yiddish)
  • հայերեն (Armenian)
  • Norsk (Norwegian)
  • English (English)

Word of the Day

Would you like us to send you a FREE new word definition delivered to your inbox daily?

Please enter your email address:


Use the citation below to add this definition to your bibliography:


"gimmick." Definitions.net. STANDS4 LLC, 2024. Web. 30 May 2024. <https://www.definitions.net/definition/gimmick>.

Discuss these gimmick definitions with the community:


    Are we missing a good definition for gimmick? Don't keep it to yourself...

    Image or illustration of


    Credit »

    Free, no signup required:

    Add to Chrome

    Get instant definitions for any word that hits you anywhere on the web!

    Free, no signup required:

    Add to Firefox

    Get instant definitions for any word that hits you anywhere on the web!

    Browse Definitions.net


    Are you a words master?

    an estate where cash crops are grown on a large scale (especially in tropical areas)
    A humility
    B transition
    C plantation
    D substitute

    Nearby & related entries:

    Alternative searches for gimmick: