Definitions for focus groups
fo·cus groups

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1. focus groups

   A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions.A focus group is also used by sociologists, psychologists, and researchers in communication studies, education, political science, and public health. Marketers can use the information collected from focus groups to obtain insights on a specific product, controversy, or topic. Used in qualitative research, the interviews involve a group of people who are asked about their perceptions, attitudes, opinions, beliefs, and views regarding many different topics (e.g., abortion, political candidates or issues, a shared event, needs assessment). Group members are often free to talk and interact with each other. Instead of a researcher/evaluator asking group members questions individually, focus groups use group interaction to explore and clarify participants' beliefs, opinions, and views. The interactivity of focus groups allows researchers to obtain qualitative data from multiple participants, often making focus groups a relatively expedient, convenient, and efficacious research method. While the focus group is taking place, the facilitator either takes notes and/or records the discussion for later note-taking in order to learn from the group. Researchers/evaluators should select members of the focus group carefully in order to obtain useful information. Focus groups may also include an observer who pays attention to dynamics not expressed in words e.g., body language, people who appear to have something to add but do not speak up.

U.S. National Library of MedicineRate this definition:0.0 / 0 votes

1. Focus Groups

   A method of data collection and a qualitative research tool in which a small group of individuals are brought together and allowed to interact in a discussion of their opinions about topics, issues, or questions.

How to pronounce focus groups?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say focus groups in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of focus groups in Chaldean Numerology is: 2

2. Pythagorean Numerology

   The numerical value of focus groups in Pythagorean Numerology is: 7

Examples of focus groups in a Sentence

1. John Fetterman:

   I haven't done any polls, I haven't done any focus groups. I mean look at me. I'm not a polished specimen here, i'm going to either win or lose this race by being my true authentic self and telling the people the truth. And if me winning would require me being disingenuous or not telling the truth to people, I wouldn't want to win.

2. Otis Brawley:

   When I was at the American Cancer Society, when we sat down to write lung cancer guidelines, it took a group of 14 people almost a year to come up with the wording. And then we tested the wording on focus groups, working with doctors and nurses and lay people to try to figure out if we were communicating effectively, the CDC doesn't have time to do that.

3. Marlon Kimpson:

   This will not be done in a knee-jerk fashion, i'm going to be in focus groups with business leaders and talking to constituents. The massacre opened up an opportunity but to build a super majority will require a lot of work.

4. Wolfe Herd:

   We really listened to the women of India. We surveyed, we did focus groups.

5. Former Maryland Gov. Martin O'Malley:

   That's what real leadership is about. That's the sort of new leadership that people are looking for, not the sort of leadership that waits for poll numbers or for focus groups or puts a finger to the wind to see which way public consensus is going. No, that's not leadership.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Focus_Groups