Definitions for focus group
fo·cus group

WiktionaryRate this definition:3.0 / 1 vote

1. focus groupnoun

   A group of people, sampled from a larger population, interviewed in open session for market research or political analysis

WikipediaRate this definition:0.0 / 0 votes

1. Focus group

   A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions.A focus group is also used by sociologists, psychologists, and researchers in communication studies, education, political science, and public health. Marketers can use the information collected from focus groups to obtain insights on a specific product, controversy, or topic. Used in qualitative research, the interviews involve a group of people who are asked about their perceptions, attitudes, opinions, beliefs, and views regarding many different topics (e.g., abortion, political candidates or issues, a shared event, needs assessment). Group members are often free to talk and interact with each other. Instead of a researcher/evaluator asking group members questions individually, focus groups use group interaction to explore and clarify participants' beliefs, opinions, and views. The interactivity of focus groups allows researchers to obtain qualitative data from multiple participants, often making focus groups a relatively expedient, convenient, and efficacious research method. While the focus group is taking place, the facilitator either takes notes and/or records the discussion for later note-taking in order to learn from the group. Researchers/evaluators should select members of the focus group carefully in order to obtain useful information. Focus groups may also include an observer who pays attention to dynamics not expressed in words e.g., body language, people who appear to have something to add but do not speak up.

WikidataRate this definition:5.0 / 1 vote

1. Focus group

   A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.

How to pronounce focus group?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say focus group in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of focus group in Chaldean Numerology is: 8

2. Pythagorean Numerology

   The numerical value of focus group in Pythagorean Numerology is: 6

Examples of focus group in a Sentence

1. New Jersey Gov. Chris Christie:

   I mean, the fact is that you don't need to be pandering to one way or the other. I'll tell you the way you don't do it: You don't do focus group-tested trips to the border, speak Spanish and then, you know, criticize Asians.

2. Ken Buck:

   I am a firm believer in decorum, and I believe that we have seen a lack of it as our politics have become increasingly toxic during recent years, the State of the Union is not a time for theater, as Speaker Nancy Pelosi treated it by ripping up President Trump’s speech while directly behind him for the cameras. Congress is not a focus group, as both parties have acted while booing and chanting during presidential addresses for years now. It is also not a time for heckling, as Lauren unfortunately did last night.

3. Chuck Todd:

   There was this focus group - and it’s qualitative, not quantitative - where swing voters, Trump-Biden voters seem to buy the idea that Putin would n’t have done this in Trump was president, how does the Democratic Party answer for that ? MSNBC'S CHUCK TODD SHOCKED BY BAD ECONOMIC POLLING, CLAIMS AMERICANS ‘ DO N’T FEEL FIRST WORLD ENOUGH' Todd then went out of his way to vocally reject the notion voters believe about the ongoing Russia-Ukraine crisis.

4. Highsmith Vernick:

   We have messaging and focus group research that we can provide to other interested communities across the country.

5. New Jersey:

   Pete Buttigieg, who is openly gay, remarked. The debate in Atlanta markedthe first time Pete Buttigieg faced other White House hopefuls as an undisputed member of the top tier. Pete Buttigieg WEBSITES ON BLACK AMERICA PLANS USED STOCK PHOTOS OF MINORITIES The 37-year old mayor of South Bend, Indiana, gained significant ground in recent months in Iowa, which holds United Nations first caucuses in February. Pete Buttigieg is bunched at the top of most polls in Iowa with candidates who have much longer political resumes. Veteran Democratic consultant and communications strategist Lynda Tran said Pete Buttigieg is on the rise, and that means Pete Buttigieg should anticipate the other candidates on stage this week to set their sights on Pete Buttigieg campaign. Some surveys are beginning to show Pete Buttigieg taking a more convincing lead in the race, at least in early-voting states. Pete Buttigieg still faces plenty of hurdles to clinching the Democratic nomination, particularly winning over black and other minority voters. But Pete Buttigieg Iowa rise means Pete Buttigieg could come under fire from Pete Buttigieg rivals like never before. Joe Biden, Warren and Bernie Sanders have all faced similar scrutiny in previous debates, and those attacks did little to change the trajectory of the race. The debate unfolded at a moment of uncertainty about the Democratic field, with some in the party, particularly donors, worried theres no one positioned to defeat Donald Trump. Former President Barack Obama took the unusual step last week of warning the party against moving too far to the left. Speaking to that anxiety, former Massachusetts Gov. Deval Patrick entered the Democratic race last week. Billionaire Michael Bloomberg, Michael Bloomberg, is openly flirting with a bid. Neither Patrick nor Michael Bloomberg were onstage Wednesday. With less than three months before voting, much of the nations political attention would typically be focused on the primary. Instead, the focus is on the impeachment inquiry against Donald Trump. New Jersey Sen. Booker faces especially intense pressure. Hes yet to meet the Democratic National Committees polling requirements for the December debate, and New Jersey Sen. Booker campaign acknowledges that New Jersey Sen. Booker needs to capitalize on the national spotlight. In this Tuesday, Nov. 19, 2019 photo, the stage for the Democratic presidential primary is seen before Wednesday's debate in Atlanta. ( AP Photo/Mike Stewart) The New Jersey senator took an apparent shot at Pete Buttigieg at one point, following the news that his campaign had used a stock photo of a woman in Kenya who apparently hadnothing to do with the campaign. I want to turn back to the issue of black voters, i have a lifetime of experience with black voters.Ive been one since I was 18. Nobody on this stage should need a focus group to hear from African-American voters.

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Focus_Group
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Focus_Group
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=focus group