What does cultivation theory mean?
Definitions for cultivation theory
cul·ti·va·tion the·o·ry
This dictionary definitions page includes all the possible meanings, example usage and translations of the word cultivation theory.
Wikipedia
Cultivation theory
Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television." The images and ideological messages transmitted through popular television media heavily influence perceptions of the real world. Cultivation theory was founded by George Gerbner and is positivistic, meaning it assumes the existence of objective reality and value-neutral research. A study conducted by Jennings Bryant and Dorina Miron in 2004, which surveyed almost 2,000 articles published in three top mass-communication journals since 1956, found that Cultivation Theory was the third-most frequently utilized theory, showing that it continues to be one of the most popular theories in mass-communication research.
Wikidata
Cultivation theory
Cultivation theory is a social theory which examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend "living" in the television world, the more likely they are to believe social reality portrayed on television." Cultivation leaves people with a misperception of what is true in our world. Developed by George Gerbner and Larry Gross of the University of Pennsylvania, cultivation theory derived from several large-scale research projects as part of an overall research project entitled 'Cultural Indicators'. The purpose of the Cultural Indicators project was to identify and track the 'cultivated' effects of television on viewers. They were "concerned with the effects of television programming on the attitudes and behaviors of the American public." Gerbner asserts that the overall concern about the effects of television on audiences stemmed from the unprecedented centrality of television in American culture. "The theory clearly posits that the cultivation effect occurs only after long-term, cumulative exposure to television.
Numerology
Chaldean Numerology
The numerical value of cultivation theory in Chaldean Numerology is: 2
Pythagorean Numerology
The numerical value of cultivation theory in Pythagorean Numerology is: 3
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"cultivation theory." Definitions.net. STANDS4 LLC, 2024. Web. 26 Apr. 2024. <https://www.definitions.net/definition/cultivation+theory>.
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