What does captatio benevolentiae mean?
Definitions for captatio benevolentiae
cap·ta·tio benev·o·len·ti·ae
This dictionary definitions page includes all the possible meanings, example usage and translations of the word captatio benevolentiae.
Wikipedia
Captatio benevolentiae
Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.For example, Roman historian Livy (Titus Livius) begins his prologue with a description of his own insignificance against the importance of the Roman people and history of Rome. By preaching his own humility, and especially by comparing himself to the much greater importance of the Roman people (his audience), he hopes to gain their favor at the start of his work.During the Middle Ages it was used in court cases to gain the judge's favor, with lavish praise of the judge's wisdom considered most effective by Guillaume Durand. In parallel, the techniques of the captatio benevolentiae began to be used in the prologues of chivalric romance novels, addressing the readers and trying to have them view the work favourably.
Numerology
Chaldean Numerology
The numerical value of captatio benevolentiae in Chaldean Numerology is: 2
Pythagorean Numerology
The numerical value of captatio benevolentiae in Pythagorean Numerology is: 7
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"captatio benevolentiae." Definitions.net. STANDS4 LLC, 2024. Web. 27 Apr. 2024. <https://www.definitions.net/definition/captatio+benevolentiae>.
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