What does brand name mean?

Definitions for brand name
brand name

This dictionary definitions page includes all the possible meanings, example usage and translations of the word brand name.

Princeton's WordNet

  1. trade name, brand name, brand, marquenoun

    a name given to a product or service

Wiktionary

  1. brand namenoun

    A trade name.

Wikipedia

  1. Brand name

    A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. It includes the voice and the tonality of the business. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand, defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

ChatGPT

  1. brand name

    A brand name is a unique term, symbol, logo, design or a combination of these elements, created by a company or business for its products or services to distinguish it from others in the market. It serves as an identifier to the customers, helping them recognize and associate it with the company's reputation, quality, and value.

Wikidata

  1. Brand name

    The brand name is often used interchangeably with brand, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg's. The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes.

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Numerology

  1. Chaldean Numerology

    The numerical value of brand name in Chaldean Numerology is: 2

  2. Pythagorean Numerology

    The numerical value of brand name in Pythagorean Numerology is: 9

Examples of brand name in a Sentence

  1. Todd Rosenbluth:

    Through May, the Janus fund declined in value this year, underperforming its peers and the Barclays Aggregate index, despite the strong brand name Bill Gross has with fixed-income investors, a fund with a short record that underperforms will face challenges gathering fresh assets.

  2. John Walcott:

    He never went to college, but he was one of, if not the, most gifted writers in our profession, in which his death will leave an enormous hole at a time when our country desperately needs more like him, he never sought fame nor tried to make himself the star of his stories. As sources, he valued sergeants more than brand name generals and political appointees.

  3. Oscar Auliq-Ice:

    When choosing a literal brand name, make sure it draws a clear association to the product or service you provide.

  4. Brian Shapiro:

    Who will put money with Einhorn now? people who buy brand name funds.

  5. Neil Saunders:

    The fact that McDonald's owns most of its restaurants in Russia means there is an asset rich business to sell, however, given the circumstances of the sale, the financial challenges faced by potential Russian buyers, and the fact that McDonald's will not license its brand name or identity, it is unlikely the sale price will be anywhere near the pre-invasion book value of the business.


Translations for brand name

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"brand name." Definitions.net. STANDS4 LLC, 2024. Web. 22 Apr. 2024. <https://www.definitions.net/definition/brand+name>.

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