Definitions for PSYCHOGRAPHIC
psy·cho·graph·ic

WiktionaryRate this definition:0.0 / 0 votes

1. psychographicadjective

   Based on individual psychological characteristics, rather than demographic or other factors

WikipediaRate this definition:0.0 / 0 votes

1. psychographic

   Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities).Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employees, and functional area. Psychographic methods gained prominence in the 2016 US presidential election and the opposing campaigns of Hillary Clinton and Donald Trump, with the latter using them extensively in microtargeting advertisements to narrow constituencies.

WikidataRate this definition:4.0 / 1 vote

1. Psychographic

   Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, activities, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables, behavioral variables, and organizational demographics variables, such as industry, number of employees, and functional area. Psychographics should not be confused with demographics, for example, historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the "Baby Boom Generation" have relied on both demographic variables and psychographic variables.

How to pronounce PSYCHOGRAPHIC?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say PSYCHOGRAPHIC in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of PSYCHOGRAPHIC in Chaldean Numerology is: 5

2. Pythagorean Numerology

   The numerical value of PSYCHOGRAPHIC in Pythagorean Numerology is: 4

Examples of PSYCHOGRAPHIC in a Sentence

1. Rick Tyler:

   Cambridge came in and they had this whole idea that was very interesting to use with this psychographic data and how it could be used, i’m still not unconvinced that it could be used, but it was definitely not perfected. So they end up being a competent data company, but that extra thing they were promising, they really didn’t deliver on.

2. James Scott:

   Exfiltrated metadata from internet service providers and social media platforms can be plugged into big data analytics and once the right algorithm is applied, can allow an adversary surgically precise psychographic targeting of critical infrastructure executives with elevated privileges. Why is no one talking about this?

3. Matthew Von Ertfelda:

   Hotel companies are lazering in on consumer needs by using psychographic data in a big way.

Popularity rank by frequency of use

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/PSYCHOGRAPHIC
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/PSYCHOGRAPHIC
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=PSYCHOGRAPHIC