Definitions for Lovemark
love·mark

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1. Lovemark

   Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason? What makes a truly great love stand out?" Roberts suggests the following are the key ingredients to create lovemarks: Mystery: Great stories: past, present and future; taps into dreams, myths and icons; and inspiration Sensuality: Sound, sight, smell, touch, and taste Intimacy: Commitment, empathy, and passionRoberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. The full schema is as follows: mere products (commodities) command neither love nor respect. Fads attract love, but without respect this love is just a passing infatuation. Brands attract respect, even lasting respect, but without love. Lovemarks, explains Roberts, command both respect and love. This is achieved through the trinity of mystery, sensuality, and intimacy. Kevin Duncan describes the concept in more traditional marketing terms, noting that there are "two axes," one of which runs from low to high respect, and the other which runs from low to high love. For a brand to transcend into "lovemark" category, it has to be high on both axes at once. Duncan sums up the concept in one sentence thus: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand." Some marketers question the usefulness of the Lovemarks concept. A recent study tested whether one of Robert's Lovemarks - Nike - actually enjoyed higher than expected brand loyalty. The study, based on analysis of TNS consumer panel data, found Nike did not exhibit higher than usual loyalty.In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks.

How to pronounce Lovemark?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say Lovemark in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of Lovemark in Chaldean Numerology is: 3

2. Pythagorean Numerology

   The numerical value of Lovemark in Pythagorean Numerology is: 7

Examples of Lovemark in a Sentence

1. Jamie Lovemark:

   I've had a pretty decent season, just keep doing what I'm doing, i know obviously it works well. I've just got to believe in Jamie Lovemark and keep pushing through.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Lovemark