What does Gross Rating Point mean?
Definitions for Gross Rating Point
gross rat·ing point
This dictionary definitions page includes all the possible meanings, example usage and translations of the word Gross Rating Point.
Wikipedia
Gross rating point
In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, thus this percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.GRPs are used predominantly as a measure of media with high potential exposures or impressions. Nielsen Media Research is an example of a company which uses GRPs.
Numerology
Chaldean Numerology
The numerical value of Gross Rating Point in Chaldean Numerology is: 5
Pythagorean Numerology
The numerical value of Gross Rating Point in Pythagorean Numerology is: 5
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"Gross Rating Point." Definitions.net. STANDS4 LLC, 2024. Web. 3 May 2024. <https://www.definitions.net/definition/Gross+Rating+Point>.
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