What does umbrella brand mean?
Definitions for umbrella brand
um·brella brand
This dictionary definitions page includes all the possible meanings, example usage and translations of the word umbrella brand.
Wikipedia
Umbrella brand
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension).
Numerology
Chaldean Numerology
The numerical value of umbrella brand in Chaldean Numerology is: 4
Pythagorean Numerology
The numerical value of umbrella brand in Pythagorean Numerology is: 6
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"umbrella brand." Definitions.net. STANDS4 LLC, 2024. Web. 27 Apr. 2024. <https://www.definitions.net/definition/umbrella+brand>.
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