Definitions for focus group

This page provides all possible meanings and translations of the word focus group

Wiktionary

  1. focus group(Noun)

    A group of people, sampled from a larger population, interviewed in open session for market research or political analysis

Freebase

  1. Focus group

    A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.

Translation

Find a translation for the focus group definition in other languages:

Select another language:

Discuss these focus group definitions with the community:

Word of the Day

Would you like us to send you a FREE new word definition delivered to your inbox daily?

Please enter your email address:     


Citation

Use the citation below to add this definition to your bibliography:

Style:MLAChicagoAPA

"focus group." Definitions.net. STANDS4 LLC, 2015. Web. 25 Jan. 2015. <http://www.definitions.net/definition/focus group>.

Are we missing a good definition for focus group?


The Web's Largest Resource for

Definitions & Translations


A Member Of The STANDS4 Network


Nearby & related entries:

Alternative searches for focus group: