Definitions for brand awareness
brand aware·ness

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1. Brand awareness

   Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentally different ways as brand recall is associated with memory retrieval, and brand recognition involves object recognition. Both brand recall and brand recognition play an important role in consumers’ purchase decision process and in marketing communications. Brand awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision. Consumers are believed to hold between three and seven brands in their consideration set across a broad range of product categories. Consumers typically purchase one of the top three brands in their consideration set as consumers have shown to buy only familiar, well-established brands.As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive market performance. Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health. These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics. To ensure a product or brand's market success, awareness levels must be managed across the entire product life-cycle - from product launch to market decline. Many marketers regularly monitor brand awareness levels, and if they fall below a predetermined threshold, the advertising and promotional effort is intensified until awareness returns to the desired level.

WikidataRate this definition:0.0 / 0 votes

1. Brand awareness

   Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness is the extent to which the consumer associates the brand with the product that they wish to purchase. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a household name.

How to pronounce brand awareness?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say brand awareness in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of brand awareness in Chaldean Numerology is: 9

2. Pythagorean Numerology

   The numerical value of brand awareness in Pythagorean Numerology is: 9

Examples of brand awareness in a Sentence

1. Maurices David Kornberg:

   Lauren Alaina represents the essence of feel good fashion for real life, through this partnership, we are excited to build brand awareness and recognition with existing customers while introducing Lauren’s strong fanbase who aren’t aware of Maurices to their new favorite clothing brand.

2. Toby Bateman:

   Projects such as Kingsman are developed to reflect our pioneering nature and to ensure that we are providing our customers with something that they cannot get anywhere else globally they are also essential in developing brand awareness.

3. Ben Cavender:

   There is too much domestic competition and Amazon lacks the kind of brand awareness that Tmall or JD.com have, that leaves Amazon in a position where it has to spend a lot of money to acquire customers while also competing aggressively with multiple strong players on price.

4. Corey Price:

   As an online brand, Dani Daniels and Asa Akira’ve been limited to interacting with Dani Daniels and Asa Akira fans on the site and through social media, as Dani Daniels and Asa Akira continue to increase brand awareness, and expand into new verticals, like retail, Dani Daniels and Asa Akira are looking for new ways to interact with Dani Daniels and Asa Akira fans.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Brand_Awareness
2. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=brand awareness