What does astroturfing mean?
Definitions for astroturfing
as·tro·turf·ing
This dictionary definitions page includes all the possible meanings, example usage and translations of the word astroturfing.
Wiktionary
astroturfingnoun
The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.
Etymology: From AstroTurf, as wordplay on "grass roots", as if "fake grass roots". Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."
Wikipedia
Astroturfing
Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support.
Wikidata
Astroturfing
Astroturfing refers to political, advertising, or public relations campaigns that are designed to mask the sponsors of the message to give the appearance of coming from a disinterested, grassroots participant. Astroturfing is intended to give the statements the credibility of an independent entity by withholding information about the source's financial connection. The term is a derivation of AstroTurf, a brand of synthetic carpeting designed to look like natural grass. Astroturfers use software to mask their identity. Sometimes one individual operates over many personas to give the impression of widespread support for their client's agenda. Some studies suggest astroturfing can alter public viewpoints and create enough doubt to inhibit action.
The New Hacker's Dictionary
astroturfing
1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the term). See also sock puppet, tentacle. 2. What an individual posting to a public forum under an assumed name is said to be doing.This term became common among hackers after it came to light in early 1998 that Microsoft had attempted to use such tactics to forestall the U.S. Department of Justice's antitrust action against the company. The maneuver backfired horribly, angering a number of state attorneys-general enough to induce them to go public with plans to join the Federal suit. It also set anybody defending Microsoft on the net for the accusation “You're just astroturfing!”.
Numerology
Chaldean Numerology
The numerical value of astroturfing in Chaldean Numerology is: 1
Pythagorean Numerology
The numerical value of astroturfing in Pythagorean Numerology is: 6
Translations for astroturfing
From our Multilingual Translation Dictionary
- астротурфингRussian
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"astroturfing." Definitions.net. STANDS4 LLC, 2024. Web. 26 Apr. 2024. <https://www.definitions.net/definition/astroturfing>.
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