Definitions for advertorialˌæd vərˈtɔr i əl, -ˈtoʊr-
Random House Webster's College Dictionary
ad•ver•to•ri•alˌæd vərˈtɔr i əl, -ˈtoʊr-(n.)
a newspaper or magazine advertisement that promotes the sponsor's product while appearing to be an editorial or provide information of general interest.
Origin of advertorial:
1960–65; b. advertisement and editorial
an advertisement that is written and presented in the style of an editorial or journalistic report
An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.