Definitions for advertorialˌæd vərˈtɔr i əl, -ˈtoʊr-
Random House Webster's College Dictionary
ad•ver•to•ri•alˌæd vərˈtɔr i əl, -ˈtoʊr-(n.)
a newspaper or magazine advertisement that promotes the sponsor's product while appearing to be an editorial or provide information of general interest.
Origin of advertorial:
1960–65; b. advertisement and editorial
an advertisement that is written and presented in the style of an editorial or journalistic report
An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
An advertorial is an advertisement in the form of an editorial. The term "advertorial" is a portmanteau of "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative.
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