ad, advertisement, advertizement, advertising, advertizing, advert(noun)
a public promotion of some product or service
the business of drawing public attention to goods and services
communication whose purpose is to influence potential customers about products and services
Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor. In Latin, ad vertere means "to turn the mind toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
The Roycroft Dictionary
The education of the public as to who you are, where you are, and what you have to offer in way of skill, talent or commodity. The only man who should not advertise is the man who has nothing to offer the world in way of commodity or service.
British National Corpus
Spoken Corpus Frequency
Rank popularity for the word 'advertising' in Spoken Corpus Frequency: #2649
Written Corpus Frequency
Rank popularity for the word 'advertising' in Written Corpus Frequency: #1822
Rank popularity for the word 'advertising' in Nouns Frequency: #1097
The numerical value of advertising in Chaldean Numerology is: 8
The numerical value of advertising in Pythagorean Numerology is: 2
Sample Sentences & Example Usage
Many a small thing has been made large by the right kind of advertising.
I had been an illustrator in the advertising field, doing everything from aerospace to advertising to schoolbooks, and then the Manson murders came up.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
What is the difference between unethical and ethical advertising Unethical advertising uses falsehoods to deceive the public ethical advertising uses truth to deceive the public.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Images & Illustrations of advertising
Translations for advertising
From our Multilingual Translation Dictionary
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