guise, pretense, pretence, pretext(noun)
an artful or simulated semblance
"under the guise of friendship he betrayed them"
Customary way of speaking or acting; fashion, manner, practice (.)
External appearance in manner or dress; appropriate indication or expression; garb; shape.
Misleading appearance; cover, cloak
Under the guise of patriotism
Origin: From guise, gise, gyse, from guisse, guise, vise, from Old , from wīsōn, from weyd-. Cognate with wisa, wise. More at wise.
customary way of speaking or acting; custom; fashion; manner; behavior; mien; mode; practice; -- often used formerly in such phrases as: at his own guise; that is, in his own fashion, to suit himself
external appearance in manner or dress; appropriate indication or expression; garb; shape
cover; cloak; as, under the guise of patriotism
Origin: [OE. guise, gise, way, manner, F. guise, fr. OHG. wsa, G. weise. See Wise, n.]
Guise is a commune in the Aisne department in Picardy in northern France.
Chambers 20th Century Dictionary
gīz, n. manner, behaviour: external appearance: dress.—v.t. (arch.) to dress.—v.i. to act as a guiser.—ns. Guis′er (Scot.), Guis′ard, a person in disguise: a Christmas mummer. [O. Fr. guise; from Old High Ger. wísa (Ger. weise), a way, guise, which is cog. with A.S. wíse, way, wís, wise.]
The Nuttall Encyclopedia
a celebrated French ducal family deriving its title from the town of Guise in Aisne.
The numerical value of guise in Chaldean Numerology is: 9
The numerical value of guise in Pythagorean Numerology is: 7