What does willingness to pay mean?

Definitions for willingness to pay
will·ing·ness to pay

Here are all the possible meanings and translations of the word willingness to pay.


  1. Willingness to pay

    Willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range. According to the constructive preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.

How to pronounce willingness to pay?

  1. Alex
    US English

How to say willingness to pay in sign language?

  1. willingnesstopay


  1. Chaldean Numerology

    The numerical value of willingness to pay in Chaldean Numerology is: 5

  2. Pythagorean Numerology

    The numerical value of willingness to pay in Pythagorean Numerology is: 4

Examples of willingness to pay in a Sentence

  1. Sarah Glendon:

    Investors have focused for a long time on Ecuador's willingness to pay given past defaults, but I think now it is more about ability to pay.

  2. Sarah Glendon:

    The government has been trying very hard to prove their willingness to pay, this is why repaying the 2015 bond is very symbolic for the government and the market.

  3. Timothy Blake:

    It (would be) the first failure by the government to pay on a debt to public investors and indicates the weakness of the government's ability and willingness to pay.

  4. Neil Saunders:

    As many consumers emerge from this crisis, their willingness to pay full price for apparel will be reduced, this plays right into the hands.

  5. Roger Noll:

    The Chargers don’t have as much money, and they’re not participating in this grander development, so their willingness to pay for the stadium cost in Inglewood is much less than the Rams.

Images & Illustrations of willingness to pay

  1. willingness to pay


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    "willingness to pay." Definitions.net. STANDS4 LLC, 2020. Web. 21 Sep. 2020. <https://www.definitions.net/definition/willingness+to+pay>.

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