What does upfront mean?

Definitions for upfront

Here are all the possible meanings and translations of the word upfront.

Princeton's WordNet

  1. upfront(adj)

    frank and honest

    "he was upfront about his intentions"


  1. upfront(Noun)

    A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

  2. upfront(Verb)

    To bring to the fore; to place up front for consideration

  3. upfront(Adverb)


  4. upfront(Adverb)

    As an attacker

    He's a poor defender, so we always play him upfront.

  5. upfront(Adjective)

    honest, frank and straightforward

  6. upfront(Adjective)

    In a forward, leading or frontward position.

  7. upfront(Adjective)

    paid in advance


  1. Upfront

    In the North American television industry, an upfront is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. In the United States, the major broadcast networks' upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates for new television programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall or Carnegie Hall. It is also the time when it is announced which shows are cancelled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.


  1. Chaldean Numerology

    The numerical value of upfront in Chaldean Numerology is: 4

  2. Pythagorean Numerology

    The numerical value of upfront in Pythagorean Numerology is: 2

Sample Sentences & Example Usage

  1. John Koskinen:

    Shutting down the IRS will be a last resort, but I want to be upfront with you about the problem.

  2. Nigel Phipps:

    There is also demand out there for a few players who have more of a global view, which takes a lot of upfront investment and expertise.

  3. Azmat Khan:

    While solar water heaters do tend to be more expensive upfront, in the long run they can save you a great deal on your monthly energy costs.

  4. Anuj Somany:

    Usually the people avoid to say a fool an insane straight on his/her face, but unsurprisingly many foolish guys upfront call a sane person a mad often.

  5. Jake Keeler:

    Consumers are willing to pay more for spirits [than craft beer], and the upfront investment in equipment is laughably cheap, and the ingredients cost less.

Images & Illustrations of upfront

  1. upfrontupfrontupfront

Translations for upfront

From our Multilingual Translation Dictionary

  • führend, freimütig, direkt, vordringlich, geradeheraus, offen und ehrlichGerman
  • در صف مقابلPersian
  • честно, прямолинейно, открытоRussian
  • belli, belirgin, önden, dürüst, açıkTurkish

Get even more translations for upfront »


Find a translation for the upfront definition in other languages:

Select another language:

Discuss these upfront definitions with the community:

Word of the Day

Would you like us to send you a FREE new word definition delivered to your inbox daily?

Please enter your email address:     


Use the citation below to add this definition to your bibliography:


"upfront." Definitions.net. STANDS4 LLC, 2018. Web. 22 Mar. 2018. <https://www.definitions.net/definition/upfront>.

Are we missing a good definition for upfront? Don't keep it to yourself...

Nearby & related entries:

Alternative searches for upfront:

Thanks for your vote! We truly appreciate your support.