Definitions for touchpoint
touch·point

WiktionaryRate this definition:0.0 / 0 votes

1. touchpointnoun

   A point of contact.

2. touchpointnoun

   An encounter where customers and business engage to exchange information, provide service, or handle transactions. For example, in retail banking the touchpoints include tellers and ATMs.

WikipediaRate this definition:0.0 / 0 votes

1. Touchpoint

   A touchpoint can be defined as any way consumers can interact with a business organization, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch" any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Viassone, 2015 and Zomerdijk and Voss, 2010). Customers' opinions and perceptions are largely influenced by the contact that is made with these touchpoints, which can be positive or negative depending wholly on the individual person (Meyer, & Schwager, 2007). Touchpoints have the ability to influence a consumer's buying or purchase intent, all throughout the five stages of the buyer purchasing decision-making process: Problem recognition, information search, the evaluation of alternatives, purchase decision, and post-purchase behaviour (Kotler, Burton, Deans, Brown, Armstrong, 2013). Touchpoints can happen in both a Business-to-Business setting and a Business-to-Consumer setting (Lemke, Clark, & Wilson, 2010). A touchpoint is a message or way a brand reaches out to their target market providing engagement as it allows the brand to be seen by the prospective customer in a favorable way. The goal of effective touchpoints is that it will create an opportunity for the purchaser to choose their brand over another competitor. Touchpoints are elements in the IMC (integrated marketing communications), which portray the willingness on behalf of the brand communicators to use specific communication motives to reach the appropriate target audience. This is used to engage customers in the pre- and post-purchase experience when they purchase a good or service. Touchpoints allow prospective customers to become knowledgeable about the brand and the benefits offered and allow them to make decisions to whether they will buy the product or service. An example of a brand using effective touchpoints in their marketing communications is Toyota selling the Yaris car model to the youth segment. The way in which Toyota did this was firstly advertising the Yaris in television programs such as Prison Break, whose viewers are typically in their targeted age bracket. Toyota hosted an Internet contest where consumers could create their own three-minute television commercials. This method engaged the youth segment as it was interactive and let the prospect consumers experience the brand. Toyota also knew that the youth age group were sociable and would likely to attend social functions; this meant that Yaris cars were featured in many sponsored events. They were also integrated into television comedy programs, which attracted their targeted segment during adverts. (Shimp, 2005, c2009) Touchpoints in after sales market are Reception, Service desk, Service manager, Dialogue inspection, Workshops, and Rental car.

WikidataRate this definition:0.0 / 0 votes

1. Touchpoint

   Touchpoint is a business term for any encounter where customers and business engage to exchange information, provide service, or handle transactions.

How to pronounce touchpoint?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say touchpoint in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of touchpoint in Chaldean Numerology is: 5

2. Pythagorean Numerology

   The numerical value of touchpoint in Pythagorean Numerology is: 6

Popularity rank by frequency of use

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Touchpoint
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Touchpoint
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=touchpoint