A superfood that is a fruit; any fruit supposed to confer remarkable health benefits.
Goji berries are often marketed as a superfruit.
Superfruit is a marketing term first used in the food and beverage industry in 2005. Superfruit has no official U.S. Food and Drug Administration or U.S. Department of Agriculture endorsement. The designation of a fruit as a superfruit is entirely up to the product manufacturer. Resulting from a deliberate business strategy of a manufacturer to bring together marketing, science and potential health value to consumers, a superfruit product is specifically designed in manufacturing and marketing. Keys to marketing a successful superfruit product include the native fruit qualities, scientific evidence supporting a potential health benefit, marketing, protection of intellectual property and developing an appealing strategy to attract consumers. Combined in the right way, these elements may allow a fruit to achieve "critical mass" as a superfruit. To date, superfruits have been developed mainly as juices, but began in 2007 to appear as single piece products or as ingredients for functional foods, confectioneries and cosmetics. Current industry development includes applications for creating novel consumer products, such as energy drinks, dietary supplements, and flavors with nutrient qualities, e.g. fortified water.
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The numerical value of superfruit in Chaldean Numerology is: 9
The numerical value of superfruit in Pythagorean Numerology is: 9
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