What does selling point mean?

Definitions for selling point
sell·ing point

This dictionary definitions page includes all the possible meanings, example usage and translations of the word selling point.

Princeton's WordNet

  1. selling pointnoun

    a characteristic of something that is up for sale that makes it attractive to potential customers


  1. selling pointnoun

    The property or characteristic of a good that most attracts purchasers.


  1. selling point

    In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's "personal brand".

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How to pronounce selling point?

How to say selling point in sign language?


  1. Chaldean Numerology

    The numerical value of selling point in Chaldean Numerology is: 3

  2. Pythagorean Numerology

    The numerical value of selling point in Pythagorean Numerology is: 8

Examples of selling point in a Sentence

  1. Scott Lasley:

    Right now, the biggest selling point would be if we could attract five, six, seven candidates here to compete for Kentucky's delegates, that's a heck of a lot more exciting than Kentucky's last election cycle.

  2. Yves Mirabaud:

    I don't know if the fact it is a family business is a selling point ... (But) when you see how the big banks have behaved the past few years I believe that the model is stronger than ever.

  3. Rob McClure:

    It doesn't matter where he is. He does it on the subway. He does it at the gym. He is genuinely that excited about what he's doing, he just sees a bunch of people standing around deciding what show to see, so of course, he's going to go, 'Let me tell you what show to see: The one I'm most excited about.' It's really not from a selling point of view. It's from a pride point of view.

  4. Katy Meurs:

    The flavors are something we're not that used to here, and could be their selling point.

  5. Steve Morris:

    A lot of the interest in Morgan comes from us being very true to our roots, in new markets it becomes a nice selling point because the 106 years of heritage are fascinating for people when they do the research, and being family-owned adds another element.

Translations for selling point

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"selling point." Definitions.net. STANDS4 LLC, 2023. Web. 1 Jun 2023. <https://www.definitions.net/definition/selling+point>.

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