Definitions for retailtainment
re·tail·tain·ment

WiktionaryRate this definition:0.0 / 0 votes

1. retailtainmentnoun

   A commercially-designed experience intended to combine entertainment and retailing.

WikipediaRate this definition:0.0 / 0 votes

1. Retailtainment

   Retailtainment is retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy."Sometimes called "inspirational retailing" or "entertailing," it has also been defined as "the modern trend of combining shopping and entertainment opportunities as an anchor for customers."In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience." And, in an article entitled "Using sonic branding in the retail environment" in the 2003 issue of the Journal of Consumer Behaviour, Fulberg described it as a way for retailers to entertain the consumer with a dramatization of their values." According to Michael Morrison at the Australian Centre for Retail Studies:

WikidataRate this definition:5.0 / 1 vote

1. Retailtainment

   Retailtainment is retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy." Sometimes called "inspirational retailing" or "entertailing," it has also been defined as "the modern trend of combining shopping and entertainment opportunities as an anchor for customers." In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience." And, in an article entitled "Using sonic branding in the retail environment" in the 2003 issue of the Journal of Consumer Behavior, Fulberg described it as a way for retailers to entertain the consumer with a dramatization of their values." According to Michael Morrison at the Australian Centre for Retail Studies: “There is a move towards the concept of 'retailtainment.' This phenomenon, which brings together retailing, entertainment, music and leisure ... Retailers need to look further than the traditional retail store elements such as colour, lighting and visual merchandising to influence buying decisions. The specific atmosphere the retailer creates can, in some cases, be more influential in the decision-making process than the product itself. As goods and services become more of a commodity, it is what a shopper experiences and what atmosphere retailers create that really matters. Brand building is a combination of physical, functional, operational and psychological elements. Consumers will be willing to pay more for a brand if there is a perceived or actual added value from their experience of using the product or service.”

How to pronounce retailtainment?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say retailtainment in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of retailtainment in Chaldean Numerology is: 9

2. Pythagorean Numerology

   The numerical value of retailtainment in Pythagorean Numerology is: 8

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Retailtainment
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Retailtainment
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=retailtainment