What does positioning mean?

Definitions for positioning
po·si·tion·ing

This dictionary definitions page includes all the possible meanings, example usage and translations of the word positioning.

Princeton's WordNet

  1. placement, location, locating, position, positioning, emplacementadjective

    the act of putting something in a certain place

  2. aligning, positioningadjective

    causing to fall into line or into position

Wiktionary

  1. positioningnoun

    The act of positioning; placement.

ChatGPT

  1. positioning

    Positioning is a marketing strategy that involves creating a distinct image or identity for a product or a brand in the minds of target customers, relative to its competitors. It aims to establish a unique impression which sets a product or service apart, emphasizing its unique characteristics, benefits, or value proposition. The process includes determining the ideal market niche, tailoring marketing messages accordingly, and using selective promotion and distribution methods to reach the target audience.

Wikidata

  1. Positioning

    In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product. The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder," the point was to say something so shocking that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being "hungry" for business.

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Numerology

  1. Chaldean Numerology

    The numerical value of positioning in Chaldean Numerology is: 9

  2. Pythagorean Numerology

    The numerical value of positioning in Pythagorean Numerology is: 3

Examples of positioning in a Sentence

  1. Stephen Gallo:

    Positioning in FX and other asset classes had been biased towards 'risk on', higher equity prices, steeper yield curves and a weaker dollar.  A lot of that positioning is now simply getting walked back and tweaked as we enter the 'autumn crunch'.

  2. Ben Goldsmith:

    It's positioning, to build on that if and when the rules change, and there's every indication the government is going to move on it, the thinking has always been ... that the metros would buy the regionals, but this sounds like the other way around.

  3. Richard Clarke:

    There are always going to be politicians who take positions that are not fact-based but are based more on emotion and political positioning, there are always going to be politicians who are going to position themselves as more opposed to terrorism than anybody else. But their positions are not analytically derived or fact-based.

  4. Andra Gillespie:

    ( Abrams is) not interested ideologically in positioning herself as a moderate — even though she, as house minority leader, sometimes took very pragmatic positions.

  5. The HRW report:

    Lebanon's main political parties, including Hezbollah, the Free Patriotic Movement, the Future Movement, the Lebanese Forces, the Amal Movement, and others, have benefited from the port's ambiguous status and poor governance and accountability structures, political parties have installed loyalists in prominent positions in the port, often positioning them to accrue wealth, siphon off state revenues, smuggle goods, and evade taxes in ways that benefit them or people connected to them.

Popularity rank by frequency of use

positioning#1#9596#10000

Translations for positioning

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"positioning." Definitions.net. STANDS4 LLC, 2025. Web. 17 Mar. 2025. <https://www.definitions.net/definition/positioning>.

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