What does positioning mean?
Definitions for positioning
po·si·tion·ing
This dictionary definitions page includes all the possible meanings, example usage and translations of the word positioning.
Princeton's WordNet
placement, location, locating, position, positioning, emplacementadjective
the act of putting something in a certain place
aligning, positioningadjective
causing to fall into line or into position
Wiktionary
positioningnoun
The act of positioning; placement.
ChatGPT
positioning
Positioning is a marketing strategy that involves creating a distinct image or identity for a product or a brand in the minds of target customers, relative to its competitors. It aims to establish a unique impression which sets a product or service apart, emphasizing its unique characteristics, benefits, or value proposition. The process includes determining the ideal market niche, tailoring marketing messages accordingly, and using selective promotion and distribution methods to reach the target audience.
Wikidata
Positioning
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product. The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder," the point was to say something so shocking that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being "hungry" for business.
Usage in printed sourcesFrom:
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Numerology
Chaldean Numerology
The numerical value of positioning in Chaldean Numerology is: 9
Pythagorean Numerology
The numerical value of positioning in Pythagorean Numerology is: 3
Examples of positioning in a Sentence
Positioning in FX and other asset classes had been biased towards 'risk on', higher equity prices, steeper yield curves and a weaker dollar. A lot of that positioning is now simply getting walked back and tweaked as we enter the 'autumn crunch'.
It's positioning, to build on that if and when the rules change, and there's every indication the government is going to move on it, the thinking has always been ... that the metros would buy the regionals, but this sounds like the other way around.
There are always going to be politicians who take positions that are not fact-based but are based more on emotion and political positioning, there are always going to be politicians who are going to position themselves as more opposed to terrorism than anybody else. But their positions are not analytically derived or fact-based.
( Abrams is) not interested ideologically in positioning herself as a moderate — even though she, as house minority leader, sometimes took very pragmatic positions.
Lebanon's main political parties, including Hezbollah, the Free Patriotic Movement, the Future Movement, the Lebanese Forces, the Amal Movement, and others, have benefited from the port's ambiguous status and poor governance and accountability structures, political parties have installed loyalists in prominent positions in the port, often positioning them to accrue wealth, siphon off state revenues, smuggle goods, and evade taxes in ways that benefit them or people connected to them.
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Translations for positioning
From our Multilingual Translation Dictionary
- מיקוםHebrew
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"positioning." Definitions.net. STANDS4 LLC, 2025. Web. 17 Mar. 2025. <https://www.definitions.net/definition/positioning>.
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