What does positioning mean?

Definitions for positioning

Here are all the possible meanings and translations of the word positioning.

Princeton's WordNet

  1. placement, location, locating, position, positioning, emplacementadjective

    the act of putting something in a certain place

  2. aligning, positioningadjective

    causing to fall into line or into position


  1. positioningnoun

    The act of positioning; placement.


  1. Positioning

    In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product. The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder," the point was to say something so shocking that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being "hungry" for business.

How to pronounce positioning?

How to say positioning in sign language?


  1. Chaldean Numerology

    The numerical value of positioning in Chaldean Numerology is: 9

  2. Pythagorean Numerology

    The numerical value of positioning in Pythagorean Numerology is: 3

Examples of positioning in a Sentence

  1. Fred Ruffy:

    I think some of these are institutional people positioning to play this as part of a risk arbitrage if the deal moves forward.

  2. Sameer Samana:

    There is probably more downside in equity prices than there is in bond yields, the bond market is already fairly cautious in its positioning in terms of the view of the world that it has.

  3. Eric Xu:

    We are open to discussing partnerships with AI chipset development companies so there are chipsets of various kinds that could be used in Huawei products. So, positioning our chipset business as a standalone is a scenario that is not going to happen.

  4. Tai Hui:

    We are shaping up for a bumpy ride in the summer as the Greek crisis means a risk-on, risk-off approach is seen in the markets, investors are likely going to move towards a more conservative positioning in their portfolios.

  5. Eric Cheng:

    It's sort of an extension of the selfie stick really, it's an unlocking of the third dimension for camera positioning.

Images & Illustrations of positioning

  1. positioningpositioningpositioningpositioningpositioning

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    the quality of being impenetrable (by people or light or missiles etc.)
    • A. scalawag
    • B. callathump
    • C. imperviousness
    • D. foumart

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