What does positioning mean?

Definitions for positioning

Here are all the possible meanings and translations of the word positioning.

Princeton's WordNet

  1. placement, location, locating, position, positioning, emplacement(adj)

    the act of putting something in a certain place

  2. aligning, positioning(adj)

    causing to fall into line or into position


  1. positioning(Noun)

    The act of positioning; placement.


  1. Positioning

    In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product. The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder," the point was to say something so shocking that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being "hungry" for business.

How to pronounce positioning?

  1. Alex
    US English

How to say positioning in sign language?

  1. positioning


  1. Chaldean Numerology

    The numerical value of positioning in Chaldean Numerology is: 9

  2. Pythagorean Numerology

    The numerical value of positioning in Pythagorean Numerology is: 3

Examples of positioning in a Sentence

  1. John Delury:

    If these dates are driving the positioning of the (USS) Carl Vinson, the obvious problem is the Vinson can leave and the North Koreans can do a nuclear test the week after that, they don't have to do these tests pegged to any particular date.

  2. Jim Strugger:

    The put-to-call open interest ratio near an all-time low suggests pretty bullish positioning into the quarter.

  3. Matt Smith of U.S.-based ClipperData:

    The latest (U.S. regulatory) CFTC data show that speculators increased their shorts (aka bearish bets) by the biggest volume on record in last week's data for WTI crude. This is the biggest increase since data began back in 2006, dragging the net long position in WTI to its lowest since February, another bearish development from the CFTC data has been gasoline positioning. Speculative positions in gasoline have moved to a record net short position as hedge funds bet on an ongoing gasoline supply glut.

  4. Chief Financial Officer Marcel Smits:

    We're making progress in terms of positioning ourselves for a future that is meaningfully more profitable.

  5. Alex Harrison:

    It could get swept up into the larger debate of our positioning outside of Europe and get polluted by the wider political debate.

Images & Illustrations of positioning

  1. positioningpositioningpositioningpositioningpositioning

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"positioning." Definitions.net. STANDS4 LLC, 2020. Web. 5 Apr. 2020. <https://www.definitions.net/definition/positioning>.

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