Definitions for marketing collateral
mar·ket·ing col·lat·er·al

WiktionaryRate this definition:1.0 / 1 vote

1. marketing collateralnoun

   printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

WikipediaRate this definition:0.0 / 0 votes

1. Marketing collateral

   In marketing and sales, marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.

WikidataRate this definition:5.0 / 2 votes

1. Marketing collateral

   Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand. The production of marketing collateral is important in any business' marketing communication plan. Common examples include: ⁕Sales brochures and other printed product information ⁕Visual aids used in sales presentations ⁕Web content ⁕Sales scripts ⁕Demonstration scripts ⁕Product data sheets ⁕Product white papers Marketing collateral differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them. Typically these are made to follow the same corporate identity as other corporate publications including: ⁕Complimentary packing slips ⁕Business cards ⁕Letterhead Physical systems for storing and managing Marketing media is typically Enterprise content management. For special application of digital media is using the Digital Asset Management. Marketing collateral is content type for ECM.

How to pronounce marketing collateral?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say marketing collateral in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of marketing collateral in Chaldean Numerology is: 5

2. Pythagorean Numerology

   The numerical value of marketing collateral in Pythagorean Numerology is: 8

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Marketing_Collateral
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Marketing_Collateral
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=marketing collateral