What does comparative advertising mean?
Definitions for comparative advertising
com·par·a·tive ad·ver·tis·ing
This dictionary definitions page includes all the possible meanings, example usage and translations of the word comparative advertising.
Wikidata
Comparative advertising
Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.” This should not be confused with parody advertisements, where a fictional product is being advertised for the purpose of poking fun at the particular advertisement, nor should it be confused with the use of a coined brand name for the purpose of comparing the product without actually naming an actual competitor. In the United States, the Federal Trade Commission defined comparative advertising as “advertisement that compares alternative brands on objectively measurable attributes or price, and identifies the alternative brand by name, illustration or other distinctive information.” This definition was used in the case Gillette Australia Pty Ltd v Energizer Australia Pty Ltd. Similarly, the Law Council of Australia recently suggested that comparative advertising refers to “advertising which include reference to a competitor’s trademark in a way which does not impute proprietorship in the mark to the advertiser.”
Numerology
Chaldean Numerology
The numerical value of comparative advertising in Chaldean Numerology is: 5
Pythagorean Numerology
The numerical value of comparative advertising in Pythagorean Numerology is: 8
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"comparative advertising." Definitions.net. STANDS4 LLC, 2024. Web. 24 Apr. 2024. <https://www.definitions.net/definition/comparative+advertising>.
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