What does category killer mean?
Definitions for category killer
cat·e·go·ry killer
This dictionary definitions page includes all the possible meanings, example usage and translations of the word category killer.
Wiktionary
category killernoun
A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.
Wikipedia
Category killer
A category killer is a retailer, often a big-box store, that specializes in and carries a large product assortment of a given category.: 109–111 Their wide merchandise selections, deep supply, large buying power, and a comparative advantage to other retailers can 'kill' a category. Stores will also die from their limited selections.: 33 In essence, they are a price- or discount-based specialist mass-retailer.: 13 Through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. Chains such as Office Max, Best Buy, Bed Bath & Beyond and Hobby Lobby were considered category killers.Once typically found in power centers, increasingly they are found in or adjacent to (as an outbuilding of) repurposed traditional malls. Large category killer stores are mostly in mid- and large-sized cities, because a large population is required to be feasible.: 33
Wikidata
Category killer
Category killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer eliminates almost all market entities, whether real or virtual. Many existing firms leave the industry, thereby increasing the industry's concentration ratio. The definition most often associated with the term is a big-box retail chain that is focused on one or few categories of merchandise and offers a wide selection of merchandise in these categories at relatively low prices. The emergence of such stores has taken a toll on specialised local stores in the same market, but also affected many larger department stores. An example of a category killer business is eBay. The online auction site has a near-monopoly because buyers and sellers naturally gravitate to the largest, most liquid market. As a result, the site has almost no competition and has forced similar auction sites into a very small portion of the market. Jupiter Communications has estimated that eBay earned 90% of all revenues in the consumer-to-consumer auction market in the year 2000.
Numerology
Chaldean Numerology
The numerical value of category killer in Chaldean Numerology is: 6
Pythagorean Numerology
The numerical value of category killer in Pythagorean Numerology is: 8
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"category killer." Definitions.net. STANDS4 LLC, 2024. Web. 14 Sep. 2024. <https://www.definitions.net/definition/category+killer>.
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