Definitions for bricks and clicks
bricks and clicks

WiktionaryRate this definition:0.0 / 0 votes

1. bricks and clicksnoun

   Clicks and mortar.

WikipediaRate this definition:0.0 / 0 votes

1. bricks and clicks

   Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). By the mid-2010s, many (physical store) retailers offered ordering via their website, mobile phone apps, as well as by voice over the telephone. The wide uptake of smartphones made the model even more popular, as customers could browse and order from their smartphone whenever they had spare time. The model has historically also been known by such terms as clicks and bricks, click and mortar, bricks, clicks and flips, and WAMBAM, i.e. "web application meets bricks and mortar".)

WikidataRate this definition:0.0 / 0 votes

1. Bricks and clicks

   Bricks and clicks is a business model by which a company integrates both offline and online presences, sometimes with the third extra flips. Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support. A popular example of the bricks and clicks model is when a chain of stores allows the customer to order products either online or physically in one of their stores, also allowing them to either pick-up their order directly at a local branch of the store or get it delivered to their home. There are many alternative combinations of this model. The bricks and clicks model has typically been used by traditional retailers who have extensive logistics and supply chains, but are well known and often respected for their traditional physical presence. Part of the reason for its success is that it is far easier for a traditional retailer to establish an online presence than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence, including a strong and well recognised brand, without having a large marketing budget. Although the major factor in the success or failure of this business model is in the control of costs, as usually maintaining a physical presence —paying for many physical store premises and their staffing— requires larger capital expenditure which online only businesses do not usually have. Some business sectors may lend themselves better to a bricks and clicks model than others. For example, supermarkets often have different customers types requiring alternative shopping options; one group may wish to see the goods directly before purchase and like the convenience of quickly shopping on-the-fly, while another group may require a different convenience of shopping online and getting the order delivered when it suits them. Conversely, a business selling more luxurious, often expensive, or only occasionally purchased products —like cars— may find sales are more common with a physical presence, due to the more considered nature of the purchasing decision, though they may still offer online product information.

Anagrams for bricks and clicks »

1. clicks and bricks

How to pronounce bricks and clicks?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say bricks and clicks in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of bricks and clicks in Chaldean Numerology is: 2

2. Pythagorean Numerology

   The numerical value of bricks and clicks in Pythagorean Numerology is: 3

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Bricks_and_Clicks
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Bricks_and_Clicks
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=bricks and clicks