A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. It includes the voice and the tonality of the business. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand, defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
A type of product manufactured by a particular company under a particular name.
I love the nature valley brand.
Submitted by JP03 on February 26, 2015
Surnames Frequency by Census Records
According to the U.S. Census Bureau, Brands is ranked #24961 in terms of the most common surnames in America.
The Brands surname appeared 996 times in the 2010 census and if you were to sample 100,000 people in the United States, approximately 0 would have the surname Brands.
90.4% or 901 total occurrences were White.
5.7% or 57 total occurrences were of Hispanic origin.
1.4% or 14 total occurrences were of two or more races.
1.1% or 11 total occurrences were Asian.
The numerical value of brands in Chaldean Numerology is: 8
The numerical value of brands in Pythagorean Numerology is: 4
Products are made in the factory, but brands are created in the mind.
Brands need to shift from a transactional mindset to one that focuses on building relationships, for decades, brands taught consumers how to live aspirationally. Today, consumers teach brands what’s important to them.
The smartphone market is limited in terms of new features and ideas right now. That's why it's essential for smartphone brands to come up with something new to gain more traction and improve their business opportunities.
What the Indian brands did to the global brands two years ago, Chinese phone makers are doing the same to Indian brands now, and over the next year we see tremendous competition for Micromax and other Indian smartphone makers.
I ’m not surprised that brands did n’t want to talk, brands don’t want to be on record saying, ‘ Take as much as you want, ’ but they also don’t want to come across as closely tracking it. A step above shampoo greed are the little things that disappear from room service trays, like bud vases and butter holders. Those cost hotels more than pens and shampoos.
Popularity rank by frequency of use
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