What does branded content mean?
Definitions for branded content
branded con·tent
This dictionary definitions page includes all the possible meanings, example usage and translations of the word branded content.
Wikipedia
Branded content
Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. Modern branded marketing strategies are intended primarily to counter market trends, such as the decreasing acceptance of traditional commercials or low-quality advertorials.
Wikidata
Branded content
Branded content is a form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content. Branded content is essentially a fusion of the two into one product intended to be distributed as editorial content, albeit with a highly branded quality and often labeled as "sponsored." Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio or a group of producers. Branded entertainment is used in events and installations, film, video games, music, the internet, and television.
Numerology
Chaldean Numerology
The numerical value of branded content in Chaldean Numerology is: 2
Pythagorean Numerology
The numerical value of branded content in Pythagorean Numerology is: 4
Examples of branded content in a Sentence
We push for maximum possible transparency across all of our content, and require that creators adhere to FTC disclosure requirements on sponsored content, whenever possible, we push creators to use platform-specific branded content disclosure tools. However, basic business account tools are not made uniformly available to all Facebook and Instagram creators, so in those cases we require the FTC recommended copy disclosure.
Were excited about this extraordinary opportunity to significantly increase our portfolio of well-loved franchises and branded content to greatly enhance our growing direct-to-consumer offerings, the deal will also substantially expand our international reach, allowing us to offer world-class storytelling and innovative distribution platforms to more consumers in key markets around the world. In a conference call with analysts, Iger went into more detail about the digital plans.
Translations for branded content
From our Multilingual Translation Dictionary
- merkkituotteiden sisältFinnish
- conteúdo de marcaPortuguese
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"branded content." Definitions.net. STANDS4 LLC, 2024. Web. 19 Apr. 2024. <https://www.definitions.net/definition/branded+content>.
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