Definitions for banner blindness
ban·ner blind·ness

WiktionaryRate this definition:0.0 / 0 votes

1. banner blindnessnoun

   Desensitization to common means of attracting attention.

2. Etymology: Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

WikipediaRate this definition:0.0 / 0 votes

1. Banner blindness

   Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information that was overlooked included both external advertisement banners and internal navigational banners, often called "quick links". Banners have become one of the dominant means of advertising. Some studies have shown that up to 93% of ads go unviewed. The first banner ad appeared in 1994. The average click-through rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR rebounded to 1% by 2013.This does not, however, mean that banner ads do not influence viewers. Website viewers may not be consciously aware of an ad, but it does have an unconscious influence on their behavior. A banner's content affects both businesses and visitors of the site. The placement of ads is important for capturing attention. Use of native advertisements and social media is used to avoid banner blindness.

WikidataRate this definition:0.0 / 0 votes

1. Banner blindness

   Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness. The term "banner blindness" was coined by Benway and Lane as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website. The information that was overlooked included both external advertisement banners and internal navigational banners, e.g. quick links. The placement of the banners on a web page had little effect on whether or not the subjects noticed them. The result of the study contradicted the popular web design guideline that larger, colourful and animated elements on a website are more likely to be seen by users. However, in an experiment by Bayles the results showed that users generally noticed web banners. This was proven by eye-tracking tests and other means. The experiment concentrated on how users perceived a single web page and what they could recognise and recall of it afterwards. It has been argued that experiments like this without real-world tasks have poor methodology, and produce poor results.

How to pronounce banner blindness?

1. Alex

   US English

   David

   US English

   Mark

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   Daniel

   British

   Libby

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   Mia

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   Karen

   Australian

   Hayley

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   Neerja

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   Oliver

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   South African

How to say banner blindness in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of banner blindness in Chaldean Numerology is: 6

2. Pythagorean Numerology

   The numerical value of banner blindness in Pythagorean Numerology is: 8

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Banner_Blindness
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Banner_Blindness
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=banner blindness