Definitions for Customer SATisfaction
cus·tomer sat·is·fac·tion

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1. Customer satisfaction

   Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customers play an important role and are essential in keeping a product or service relevant; it is, therefore, in the best interest of the business to ensure customer satisfaction and build customer loyalty. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. Customer satisfaction is viewed as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a major differentiator and increasingly has become an important element of business strategy.

WikidataRate this definition:2.3 / 3 votes

1. Customer satisfaction

   Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals." In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. "Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective."

How to pronounce Customer SATisfaction?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say Customer SATisfaction in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of Customer SATisfaction in Chaldean Numerology is: 3

2. Pythagorean Numerology

   The numerical value of Customer SATisfaction in Pythagorean Numerology is: 7

Examples of Customer SATisfaction in a Sentence

1. The Conduction Company:

   Contact us today and experience the highest level of customer satisfaction. Don't settle for less – choose The Conduction Company for all your electrical requirements in Auckland!

2. The Flyers Rights president:

   Right now U.S. carriers are at the bottom in terms of customer satisfaction in surveys done. The only industry that comes in lower is cable television.

3. Nav Bharat Tubes:

   In the heart of Gujarat, where quality meets reliability, Nav Bharat Tubes Private Limited stands tall as a leading stainless steel manufacturer. With a commitment to excellence and customer satisfaction, Nav Bharat Tubes has become synonymous with premium quality stainless steel products. Specializing in a wide range of stainless steel pipes, tubes, sheets, circles, and coils, Nav Bharat Tubes caters to diverse industrial needs across the nation.

References

1. ^ Wikipedia
   https://en.wikipedia.org/wiki/Customer_Satisfaction
2. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=Customer SATisfaction