Definitions for yield management

This page provides all possible meanings and translations of the word yield management

Random House Webster's College Dictionary

yield′ man`agement(n.)

  1. the process of frequently adjusting the price of a product in response to various market factors, as demand or competition.

    Category: Business

Origin of yield management:

1980–85

Freebase

  1. Yield management

    Yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize yield or profits from a fixed, perishable resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave Yield Management its name and has called it "the single most important technical development in transportation management since we entered deregulation."

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