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Wyborowa or Wódka Wyborowa is a brand of Polish vodka. Its production started in 1823 in a distillery owned by Jewish businessman Hartwig Kantorowicz in Poznań, then in Prussia. The adjective wyborowa was used in a favorable press article and then added after the word vodka resulting in the final name Wódka Wyborowa. The product remained popular domestically until 1873 when the export of the vodka was started to the European countries. In 1927, Wyborowa became the first vodka brand to be an international trademark. In the 1950s and 60s, Wyborowa conquered all major European countries - it constituted over 60% of the total volume of vodka exported to the United Kingdom. After the period of economic transition in the late 1980s and early 90s, the Poznań distillery, like many others in the country, got itself into serious trouble and was close to filing for bankruptcy protection. However, due to the large international popularity of its major product, the plant was bought by the French alcohol producer Pernod Ricard. Until 2009, Wyborowa was presented in 29 international competitions bringing - together with Wyborowa Exquisite in the Super Premium category - 29 medals including 22 gold. In addition, Wódka Wyborowa received the International High Quality Trophy at Monde Selection's World Quality Selections in 2012.
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