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WISW is a news/talk radio station licensed to Columbia, South Carolina. It serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 1320 kHz with 5,000 watts daytime and 2,500 watts nighttime, directional. The station goes by the name Newstalk 1320 WIS. WISW is frequently known as "News Talk 1320 WIS" or "WIS Radio", taking the base of its call sign from the former WIS. The latter station was the longtime sister station of WIS in Columbia, the dominant NBC television station. The WIS portion of the call letters stood for "Wonderful Iodine State." The former WIS is now WXBT.
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