Definitions for velveeta
This page provides all possible meanings and translations of the word velveeta
trademark: soft processed American cheese
Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1908 by Caleb Hommel of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition. According to Kraft's website, in the 1930s, Velveeta became the first cheese product to gain the American Medical Association's seal of approval. It was reformulated in 1953 as a cheese spread. Velveeta is labeled in the United States as a "Pasteurized Prepared Cheese Product". The name 'Velveeta' is intended to connote a velvety smooth edible product. Smoothness and meltability are promoted as its iconic properties that result by reincorporating the whey with the curd. The product was spun off into a line of food products based on Velveeta.
The New Hacker's Dictionary
[Usenet: by analogy with spam. The trade name Velveeta is attached in the U.S. to a particularly nasty processed-cheese spread.] Also knows as ECP; a message that is excessively cross-posted, as opposed to spam which is too frequently posted. This term is widely recognized but not commonly used; most people refer to both kinds of abuse as spam. Compare jello.
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