Definitions for upfront
This page provides all possible meanings and translations of the word upfront
frank and honest
"he was upfront about his intentions"
A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
To bring to the fore; to place up front for consideration
As an attacker
He's a poor defender, so we always play him upfront.
honest, frank and straightforward
In a forward, leading or frontward position.
paid in advance
In the North American television industry, an upfront is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. In the United States, the major broadcast networks' upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates for new television programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall or Carnegie Hall. It is also the time when it is announced which shows are cancelled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.
Sample Sentences & Example Usage
Shutting down the IRS will be a last resort, but I want to be upfront with you about the problem.
There is also demand out there for a few players who have more of a global view, which takes a lot of upfront investment and expertise.
While solar water heaters do tend to be more expensive upfront, in the long run they can save you a great deal on your monthly energy costs.
Consumers are willing to pay more for spirits [than craft beer], and the upfront investment in equipment is laughably cheap, and the ingredients cost less.
He says what he means. It ’s not always good, but he ’s upfront and honest, maybe it ’s not what he should say, but it ’s what he thinks, which I admire.
Translations for upfront
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