Definitions for underpriceˌʌn dərˈpraɪs
Random House Webster's College Dictionary
un•der•priceˌʌn dərˈpraɪs(v.t.)-priced, -pric•ing.
to price (goods or merchandise) lower than the standard price.
to undercut (a competitor) by setting prices below actual cost.
Origin of underprice:
sell at artificially low prices
To set a price at less than the value of an item
To sell at a lower price than another (especially than a competitor)