Definitions for u*tique
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CONNECTING CLICKS, BRICKS AND COOLUtique is defining how bricks connect with clicks and facilitating omni-channel growthâ€¦ With a unique patented automated storefront (robotic vending), centralized real time software-driven management, and an engaging consumer experience, Utique Shop™ combines the best of e-commerce with instant gratification product delivery (e-commerce in a box). U*tique Shops™ present a highly edited selection of 56 "must-have" premium lifestyle items and assort them adjacent to a large digital sign which can promote via rich media (built-in advertising). The automated storefront builds recognition without traditional ad spend, and provides a high net profit/low operating cost and low risk distribution option given its mobile format (on wheels). Most compelling, these automated storefronts are rich sources of data and advertising impact. Thousands of user sessions are collected and analyzed in each location per month and continue to inform expansion activities. Users are opting-in for communication from the brand at high rates (via e-receipts - 75% opt in), which drives lead generation, raising recognition of the brand's activities online and in the physical landscape. Utique is building on this momentum by developing an engaging omni-channel consumer experience (automated - web - mobile), that will combine the best of digital commerce with instant gratification product delivery, in addition to centralized real time management through its Portal™ system. Already Utique is centrally fulfilling e-commerce orders completed at its automated stores (consumers can order-to-ship at the U*tique).Utique Shops™ are currently in high profile venues nationwide, including The Cosmopolitan Hotel in Las Vegas, The Palms Casino Resort, and the Hilton Union Square in San Francisco. Utique was recently awarded the Best New Airport Retail Concept in North America by ACI, the Gold Innovation Award for Best Store Design by NAMA, and was named to McKinsey's "Ones to Watch in Retail" report. The Company was founded in 2007 and was backed by Silicon Valley entrepreneurs, strategic angels and top seed stage VC funds including First Round Capital, Founder Collective and Palomar Ventures. It is now part of AVT, Inc. as of April 1, 2013 making it a vertically integrated solution (manufacturing to turnkey retail operation).
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