Definitions for social desirability
This page provides all possible meanings and translations of the word social desirability
U.S. National Library of Medicine
A personality trait rendering the individual acceptable in social or interpersonal relations. It is related to social acceptance, social approval, popularity, social status, leadership qualities, or any quality making him a socially desirable companion.
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"social desirability." Definitions.net. STANDS4 LLC, 2014. Web. 28 Jul 2014. <http://www.definitions.net/definition/social desirability>.