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Smaato is an owned and operated global mobile Real-Time Bidding ad exchange and Supply Side Platform for mobile app developers and publishers. Smaato operates its platform across more than 80,000 developers and publishers. Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum, Singapore Infocomm Industry, and the German Digital Media Association BVDW.
Smaato provides Ads for Apps - operating the leading mobile advertising optimization platform called SOMA. More than 50,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries with advanced realtime optimization features (RTB) and rich media ad formats.SOMA's unique feature is the aggregation of 80+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a "company to watch in 2010" by Financial Analyst company GP Bullhound, among other awards.Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.
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