Definitions for sloganˈsloʊ gən
Random House Webster's College Dictionary
a distinctive phrase or motto identified with a particular party, product, etc.; catchword or catch phrase.
a war cry or gathering cry formerly used among Scottish clans.
Origin of slogan:
1505–15; < ScotGael sluagh-ghairm=sluagh army, host (cf. slew2) +gairm cry
motto, slogan, catchword, shibboleth(noun)
a favorite saying of a sect or political group
Kernerman English Learner's Dictionary
a phrase used to advertise or represent sb or sth
Their slogan is "Buy more for less."
A battle cry (original meaning).
A distinctive phrase of a person or group of people.
A phrase associated with a product, used in advertising.
Origin: sluagh-ghairm 'battle cry'
the war cry, or gathering word, of a Highland clan in Scotland; hence, any rallying cry
A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay. Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs. "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans.
Translations for slogan
Kernerman English Multilingual Dictionary
an easily-remembered and frequently repeated phrase which is used in advertising etc.
- sloganPortuguese (BR)
- reklamní hesloCzech
- der SloganGerman
- σύνθημα, διαφημιστικό μήνυμα, σλόγκανGreek
- eslogan, lemaSpanish
- lööklause, loosungEstonian
- reklamni slogan, krilaticaCroatian
- 슬로건, 선전 문구Korean
- slagord, mottoNorwegian
- شعار، چيغه، ږغPashto
- лозунг, слоганRussian
- reklamné hesloSlovak
- slogan, slagordSwedish
- 口號，標語Chinese (Trad.)
- лозунг, гаслоUkrainian
- نعرہ، اشتہاری فقرہUrdu
- khẩu hiệuVietnamese
- 口号，标语Chinese (Simp.)
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