Definitions for sales promotion
This page provides all possible meanings and translations of the word sales promotion
promotion that supplements or coordinates advertising
Sales promotion is one of the seven aspects of the promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates Sales promotions can be directed at either the customer, sales staff, or distribution channel members. Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase displays, contests, rebates, and sweepstakes.
Images & Illustrations of sales promotion
Find a translation for the sales promotion definition in other languages:
Select another language:
Discuss these sales promotion definitions with the community:
Word of the Day
Would you like us to send you a FREE new word definition delivered to your inbox daily?
Use the citation below to add this definition to your bibliography:
"sales promotion." Definitions.net. STANDS4 LLC, 2015. Web. 1 Dec. 2015. <http://www.definitions.net/definition/sales promotion>.